In March, it reduced its commission on in-app purchases (not subscriptions) from 30% to 15%, for the first million dollars of revenue earned per year. Play Store saga: Google has made announced several tweaks to its Play Store payments policy since announcing last year that developers would have to pay a flat 30% commission on all in-app purchases. The next day, the Alliance of Digital India Foundation (ADIF), a grouping of Indian digital startups, called Google's move a distraction tactic and said it would continue its efforts to protect fair competition and developer choice. But this did little to appease developers and startups. Later that month Google said it would also slash its commission on in-app subscriptions from 30% to 15% effective January 1. This is the second time in two months that the company has put off implementing its new Play Store billing policy, after postponing it to March 2022 in early October. The company said the move would "provide developers in India the required product support for recurring payments through convenient payment systems, including UPI (Unified Payments Interface) and wallets, and also provide them more time in light of the changes to India’s recurring digital payments guidelines.”Ĭatch up quick: Google has been under intense pressure from app developers, startups and regulators, especially in India, for its steep commissions and restrictive Play Store payment policies. Google said on Friday that its new Play Store billing policy would come into effect from October 2022 and not March 2022.